Virginia Chadwyck-Healey, former Vogue retail editor and Brand Consultant takes you through Mayfair’s favourite fashion and foodie destinations. Her guide below lists the best locations for every occasion, from evening wear to everyday casual. So whether your guests are looking for bespoke experiences or this season’s must-have looks, Ginnie’s recommendations have them covered.
Ginnie’s recommendations
Evening wear and Occasion wear
Jenny Packham
Think ball gowns, sparkle, cocktail dresses and anything with ‘wow’ factor. Wedding dresses too.
3A Carlos Pl, Mount St, London W1K 3AN
Contact: Mel - Boutique Manager: 07940 713 775
Roksanda
Ideal for those who love colour in all its guises – from neat shirts to full length dresses. Great for Royal Ascot and those who like to stand out.
9 Mount St, London W1K 3NG
Contact: Maurizio Bosetti - Head of Retail: 0207 613 6499
Huishan Zhang
Mayfair’s best kept secret. Head here for neatly cut dresses and separates. Ideal for mother of the bride or the summer sporting season.
5B Mount St, London W1K 3NE
Contact: Xuan Phong Than - Store Manager: 07528 721301
Erdem
Not just fabulous florals. Erdem’s flagship also offers more wearable items such as cotton day dresses, t-shirts, neat trousers and even gem encrusted hairbands.
70 South Audley St, London W1K 2RA
Contact: Natalija - Store Manager: 07721615339
Oscar de la Renta
Ideal for those who are a little taller. The shoes and earrings worth looking at. Think billowing kaftans in loose silks, as much as show-stopping evening wear.
130 Mount St, London W1K 3NY
Contact: Suzy Moon: smoon@odlr.com
Every day cool
Balmain
Neat fitting jackets and blazers, with sparkle if desired. Ideal for petite sizes, and those who like figure-hugging shape.
69 South Audley Street, London W1K 2QZ
Contact: Aleksandra - Store Manager: aszanda@balmain.fr
Bamford
Useful everyday pieces in beautifully luxurious fabrics. Head here for linens, silks and great cashmere.
62 South Audley St, London W1K 2QN
Contact: Naoko Yabumoto - Store Manager: 07784932481 or VIP@bamford.co.uk
J&M Davidson
Make sure you visit the RTW downstairs. This is not just accessories! Ideal for the Far East customer. Small size range. Great for accessories for those who want less branding, more quite cool.
104 Mount St, London W1K 2TL
Contact: Adrienn - Store Manager: 07711 833 410
Pringle of Scotland
Menswear and womenswear – traditional Pringle style v neck knits, but also a beautiful pastel palette of really sumptuous cashmere for those who want something a little less recognisable. Great for golfers and sportsman, and lovely gifts for those wanting to take home British knitwear.
94 Mount St, London W1K 2SZ
Contact: Kristina - Store Contact: 07880061965
Marni
Bright, bold and vibrant art work style to this brand. More of a loose, cool cut. The famous Marni sandals, wide leg cropped pants, or the much admired Trunk handbag that never dates. Very popular with Japanese and Chinese, would be relevant for late teens and early 20s seeking out something in Mayfair.
Contact: Jacqueline Nash - Manager: 07949238412
Simone Rocha
London style, that comes in exuberant puff-ball skirts, but also stunning pearl-embellished t-shirts. Worth asking what’s hanging behind the scenes!
93 Mount St, London W1K 2SY
Contact: Dotti - Store Manager: 07711244402
Lanvin
Elegant cocktail gowns, beautifully-cut shirts, fashion-focused accessories or a simple tweed jacket. Well worth a visit if you’ve never been in a Lanvin store. Age 40 plus.
128 Mount St, London W1K 3NU
Contact: Amir Layouni - Supervisor: 07470074462
Accessories only
Moynat
French leather craftsmanship but with a range of colours and bespoke options to choose from so that timeless can still be fashion-forward. From totes to top handles, this is a lovely, delicately branded, option for those who search for quiet cool.
112 Mount St, London W1K 2TU
Contact: Tamta Mosulishvili - Store Manager: 07717414742
Métier
Understated luxury. Beautiful accessories for the global traveller, male or female, or any woman in need of a clutch bag for going out tonight.
59 South Audley Street, London W1K 2QN
Contact: Andrea - Store Manager: 07391 133197
Linda Farrow
Eyewear in every shape, size and colour, one of just 2 stores in London.
91 Mount St, London W1K 2SU
Contact: Stephen Long – Retail Manager: 07887 933034 or Mountst@lindafarrow.co.uk
Multi-Brand stores
MATCHESFASHION Townhouse
A lovely way to re vamp your wardrobe from denim to cocktail dresses.
NB: requires 3 hours’ notice for a shopping appointment, visit MATCHESFASHION.com
5 Carlos Place, London W1K 3AP
Contact: Jessica Jarrett: 07901 107 629
BROWNS Fashion
The biggest names in fashion, and those slightly off the beaten track, under one roof.
39 Brook Street, London W1K 4JE
Contact: Annabel Warren - VIC Concierge: 07719 022 767
Jewellery
Jessica McCormack
Entry points for both 18th birthdays and milestone wedding anniversaries. Clients include Zoe Kravitz, Rosie Hunting-Whiteley and Jennifer Anniston. A unique blend of London cool and classical diamond design.
7 Carlos Place, London W1K 3AR
Contact: Jessica McCormack Sales Enquiries: enquiries@jessicamccormack.com or 020 7491 9999
Stephen Webster
The King of cocktail rings. Webster’s pieces are both bold but, ask for behind the scenes options, and you’ll as easily find a pair of elegant diamond stud earrings. Enjoy a cocktail whilst trying on some sumptuous pieces.
Second Floor, 130 Mount Street, London W1K 3NY
Contact: Elena Lopez-Martinez - Salon Manager: 07500 004 991
Annoushka
Exceptional handling of gold and a lovely use of coloured gems in her work. Lovely for the younger audience who are just starting out on a jewellery journey. Ideal for those who love the stacking trend.
Contact: Annoushka Flagship Boutique: 020 7629 8233 or 07557 902 993
Shoes
Christian Louboutin
17 Mount St, London W1K 2RJ
Contact: Rebecca Wilson - Louboutin Flagship Store Manager: 07467830509
Gianvito Rossi
108 Mount St, London W1K 2TP
Contact: Ornella Blanchard Store Manager: 0207 49 99 133
Gina
119 Mount St, London W1K 3NL
Contact: Martin Brawn: MartinB@Gina.com
Take a pause
The Connaught Bar
Connaught, Carlos Place, London W1K 2AL
Hideaway London
100 Mount St, London W1K 2TG
The Connaught Pâtisserie
The Connaught, Carlos Place, London W1K 2AL
Marchesi
117 Mount St, London W1K 3LA
Delfinos
121A Mount St, London W1K 3NW
Mercato Mayfair
St. Mark’s Church, North Audley St, London W1K 6ZA
Stay in touch
Ginnie Chadwyck-Healey
www.vchstyle.com
@ginniech00
ginnie@vchstyle.com
