The Autumn Edition encapsulates the vibrancy, sophistication, and glamour of the new season, shining the spotlight on this central London neighbourhood as the home of British design through a series of exciting events, as this eternally stylish location unveils a patronage with the British Fashion Council.

The Autumn Edition will see Mayfair celebrating all things on-trend with a jam-packed calendar of experiences and occasions for fashionistas to explore. Exclusive to the area, North Audley Street’s foodie haven Mercato Mayfair will unveil their bold new flavour of ice cream by Badiani: PistaChic. Available from the 17th to the 21st September, this delicious gelato is a mouth-watering explosion of a delicate Buontalenti base mixed with crunchy cereals and decorated with an elegant and sublime pistachio sauce – perfect for those looking for an Insta-friendly sweet treat during London Fashion Week.

This autumn will also see the long-awaited return of the Mount Street Virtual Concierge. Whether in person or online, shoppers can discover one of the world’s most luxurious boutique shopping destinations with Mayfair’s Resident Style Consultant, Ginnie Chadwyck-Healey. Whether you are searching for a new coat, bag or essentials for your autumn wardrobe, the complimentary styling service will help discover the very best of the street from brands including Simone Rocha, Roland Mouret and Metier.