The best Christmas gifts for men, or anyone, in fact, are the ones that demonstrate you’ve thought about it. Make it clear that you’ve at least attempted to understand the person you’re buying for and the item itself almost becomes irrelevant. Even socks make a great gift if they’re the right ones. So yes, it really is the thought that counts, as long as you’ve thought about it enough to buy something they’ll actually like.
But where to start? Does the person you’re buying for have any hobbies? Have they mentioned something that broke recently or that needs replacing? If not, try getting them something that has the wow factor. You’ll find a selection of ideas along these lines, including plenty with the wow factor, in this guide to this year’s best Christmas gifts for men.