Frette has launched its first organic collection called Naturalismo.
Nature has been at the heart of Frette for the past 160 years, drawing both craft and inspiration behind the forthcoming Spring/Summer 2023 season. Frette now looks to the future, dedicating focus on how to weave sustainability into their legacy. Naturalismo, the House’s inaugural organic, sustainably made bed linen collection, has been brought to life from 100% organic cotton and no chemical agents, all the while preserving the impeccable quality, craftsmanship and heritage synonymous with Italian luxury.
Frette tapped artist and style sensation Jenny Walton as the face of the announcement, identifying a mutual sense of enthusiasm for the extraordinary, appreciation for detail and celebration of the inherent beauty of nature. Together with Ms. Walton, Naturalismo exudes timelessness, sophistication and thoughtfulness.
Explore Frette’s new organic collection, connecting past with present, masterfully woven with the future in mind.