There was only one horticultural headline to take away from the SS23 show circuit: fashion’s chief purveyors said it was time to dust off the anthurium flower, with its pop-art, waxy red petal, and bumpy, phallic spadix, and reclaim it as an object of desire.

Jonathan Anderson’s Loewe collection — which saw models walk around a vast, fibreglass rendition of the plant in Paris’s Gendarmerie Nationale-Garde Républicaine, wearing scaled-down, 3D-moulded anthurium as tops and gowns — set the trend. A-list outings in his anthurium fineries, worn by Zendaya, Emily Ratakowski, and Taylor Russell, secured its renaissance.

Now, the craze has hit London. Walk into Matches Fashion’s Mayfair townhouse shop, 5 Carlos Place, and enter a Loewe anthurium wonderland. For a takeover running from today until Thursday, May 13, customers will find a vast rendition of the anthurium and leaf stiletto that walked the collection, alongside bunches-upon-bunches of the flowers, and a selection of similarly adorned clothes, bags, and shoes to purchase.