‘Messy’ a five metre-long, sustainably built sculpture shaped like the iconic Loch Ness monster, arrives in Mayfair this month

‘Messy’ a five metre-long, sustainably built sculpture shaped like the iconic Loch Ness monster, arrives in Mayfair this month, taking up residence on Grosvenor Square throughout the United Nations Climate Change Conference (COP26) held in Glasgow.

Created by WaterBear, a free streaming platform dedicated to the future of our planet, in collaboration with artist Billie Achilleos, Messy the COP Ness Monster aims to bring the conversation on climate out from behind closed doors and engage Londoners in inspiring and meaningful change; the recycled nature of the project showcases the beauty of circularity, and the importance of creating a circular economy with a focus on sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and product to benefit the earth.

The five-metre-long sculpture has been created completely sustainably, with ‘bones’ made from steel, plywood and wire mesh, and ‘skin’ made from recycled jeans, drawing attention to the polluting effects of denim on the environment. All components will be recycled and reused once the installation closes.

“COP26 is a pivotal moment for climate action in the UK and globally,” says Amelia Bright, Director of London Estates at Grosvenor. ‘We are proud to be working with WaterBear to host this important sustainably-built sculpture in Grosvenor Square, bringing the conversation about circularity and climate change to Mayfair.”

Visitors are not only able to enjoy the larger than life ‘monster’; they will also be able to access tips and tricks to help them become more circular in their daily lives. The ideas around the sculpture were selected from WaterBear’s original and award-winning content around circularity, including fashion series ‘ReDress The Future’, ‘The True Cost’, ‘A Failure of the Imagination’, ‘Mother of the Sea,’ and more.

From 29th to 31st of October, visitors can donate used jeans at the installation, which will then be sorted and recycled.

The installation is open the public for free on October 29th – November 12th from 8am-6pm and a denim drop will be held on 29th – 31st October; used jeans will be sorted and recycled, or repurposed into new pairs.