Elizabeth Taylor, known for her love of jewellery, was once purported to have said “I’ve never thought of my jewellery as trophies.

I’m here to take care of it and to love it, for we are only temporary custodians of beauty.”  Jewellery is so achingly personal and so fabulous to gift to someone who means the world to you.  So when you’re making that almost impossible purchase, you’ll find the best jewellery shops in Mayfair.  Come and discover gems from some of the most celebrated designers in the world.  But be warned… it can be addictive.

Annoushka Mayfair Annoushka Mayfair Annoushka Mayfair


Perfect connection

Annoushka Ducas is all about keeping it personal.  At every stage of her life, the inspiration behind her work has changed to reflect new ways of thinking, new influences and new ideas.  Each mood is translated and articulated and she depends strongly on her creative instincts as well as how our lives are constantly changing and evolving.   Annoushka started experimenting in her first business – Links of London – where she was intent on making gifting easier, creating products that would make people smile.  At Annoushka, which has been two decades in the making, this is a response to a more reflective time in her life. The result is precious jewellery designed by women for women – which will have relevance for the lives they live today and the people they will become tomorrow.

1 South Molton Street, Mayfair W1K 5QF 

Stephen Webster Stephen Webster Stephen Webster

Stephen Webster

Muse whisperer

Stephen Webster is an influential legend.  Taking his inspiration from the muses for art, fashion, music, literature and the natural world, his collections are fuelled by his own nomadic life experiences and his deep appreciation and understanding of cross cultural references.   Never, ever forgetting British craftsmanship and paying homage to state of the art techniques, he breaks rules beautifully, creating thought provoking and visionary jewellery that will become legacy pieces. With more of a nod to sustainability, once you discover his world, it’s difficult to fathom how you managed without him – all this time.

2nd Floor, 130 Mount Street, Mayfair W1K 3NY 

Monica Vinader Monica Vinader Monica Vinader

Monica Vinader

Inspired by the world

Monica is an artist, an adventurer and a master craftswoman in fine jewellery.  She is inspired by the world and her travels and her love of accessible luxury has led her to create beautiful collections, which are stunning and sustainable.  The team only use 100% recycled gold vermeil and sterling silver, which ultimately reduces CO2 emissions with the goal offset any current emissions by contributing to Gold Standard climate protection.  With style edits galore, including layering jewellery and must-have pieces, this is one jewellery designer, you’ll want to find out more about.

14 South Molton Street, Mayfair  W1K 5QP 

Pragnell Mayfair Pragnell Mayfair Pragnell Mayfair


Time honoured tradition

Where to begin with Pragnell?  This sixth generation British family run fine jeweller has a rich and royal heritage that has always kept individuality, independence and excellence at the very centre of their thinking.  With a huge collection including Masterpieces, a handmade collection, featuring one-off pieces and representing the very best in rare jewels and British craftsmanship and a fabulous Antiques collection, showcasing outstanding examples of their period, you’ll be spoilt for choice.  Pragnell also has a collection of pre-owned watches – which are highly collectable because of their rarity, heritage and engineering.

14 Mount Street, Mayfair W1K 2RF  

Jessica McCormack Mayfair Jessica McCormack Mayfair Jessica McCormack Mayfair

Jessica McCormack

Built to last 

The five story house that houses Jessica McCormack jewellery is a treasure in itself.  Every detail of the house – from the revolving collection of contemporary art to the library of unusual found objects and family photos has been curated by Jessica herself and you can tell that real love has gone into every inch of the house. The jewellery that she has created is designed to be worn and loved every day and there is nothing as beautiful as building your collection and creating your signature style by creating a jewellery collection that’s completely unique to you – with a little help from the JM Uniform collection.  Come and try it for yourself and fall in love with your jewellery.

7 Carlos Place, Mayfair W1K 3AR 

Giovanni Raspini Giovanni Raspini Giovanni Raspini

Giovanni Raspini

A brand with almost fifty years in the making, Giovanni Raspini knows a thing or two about excellence and individuality.  Combined with creativity, knowledge and craftsmanship, their jewellery and objects for the home are unique and handmade with precision and care.  Hailing from the heart of Tuscany, their passion for the exceptional is clear to see.  Their jewellery, often inspired by the natural world and how light and dark enter and recede from it, is a joy to see.  Home is a newcomer to the collection – pieces to display in your living space that are contemporary and elegant – and will enhance any area of your home.

5 South Molton Street, Mayfair W1K 5QE 

Georg Jensen Georg Jensen Georg Jensen

Georg Jensen

Beautiful legacy

With a history that spans more than 100 years, Georg Jensen is the lifestyle brand that whispers aesthetic design, creativity and the highest craftsmanship.  The philosophy of Jensen himself is palpable.  Democratic designs that not only showcase an innate functionality but also exude beauty and it is this edict that helped him to identify and support design talent, when he launched in Copenhagen in 1904.  At the time, his style embraced Art Nouveau lines of the day, but embraced them with a distinctive energy that has lasted the test of time. Fast forward to today and pieces in their jewellery, gifts, homeware and dining collections are as distinctive as they are beautiful.

89 Mount Street, Mayfair W1K 2SR