Best Places to Buy Children’s Clothing in Mayfair

Children’s Clothing Stores in Mayfair

Mayfair is home to some of the biggest and best selection of brands and iconic kidswear stores in the heart of London. And the impeccable service and attention to detail of these haute couture specialists are extended to the younger generations without exception.

Children’s clothing stores in Mayfair represent quality and luxury with an emphasis on sustainable fashion in many cases. Moving away from fast fashion has become an unspoken objective for this exclusive district and it’s beginning to shine through at all levels.

Best Children’s Clothing Stores in Mayfair

Anyone out shopping for the best children’s clothing in Mayfair is certainly spoilt for choice. Across the length and breadth of this exclusive zone, there is a fantastic range of high-street fashion and high-end labels. Kids of all ages and even babies are in the perfect spot for accessing the latest trends. So there is no excuse to leave empty-handed. Let’s take a look at some of the best destinations that this neighbourhood has to offer.

Browns Fashion

Browns Fashion, Mayfair

Location: 39 Brook St, Mayfair, W1K 4JE
Price examples: Marc Jacobs Pink Teddy coat – £200, Amiri Distressed Jeans – £560, Kenzo Icon T-shirt – £60

This iconic London fashion destination has been a favourite for lovers of haute couture for over 50 years. They provide an incredible service to women, men, children and babies too. With some of the best names in fashion adorning the rails, there is something for everybody at this emblematic location.

Since moving from their previous locale in South Molton Street just a couple of years ago, Browns has settled into its new forever home in lightning-fast time. The grade II listed building offers the perfect setting to shop for the best children’s clothing in Mayfair.


Balmain, Mayfair

Location: 69 South Audley Street, Mayfair, W1K 2QZ
Price examples: Hooded Silver Jacket – £520, Black Swim Shorts – £140, Cotton jogging bottoms – £180

Balmain is an international fashion house with one of its best-loved stores right here in the heart of Mayfair. South Audley Street aims to be the go-to destination for high-end fashion and Balmain only strengthens this claim.

There are items available for babies as well as children up to the age of 10 with both girls and boys represented by this luxury label. The very best from the Paris catwalks can be found on display here.


Adidas, Mayfair

Location: 415-419 Oxford Street, London, W1C 2PG
Price examples: Runfalcon 2.0 shoes – £30, Adicolor Crew Set – £38, Marvel Black Panther Cap – £17

Adidas is a brand that covers a range of different budgets. Originally a simple sporting name, it is now synonymous with a new wave of sports-chic fashion that is all around us.

They produce items for people of all ages and the kid’s age group is anything but an afterthought. They have a range of iconic pieces created by partnering with top names from the world of sports and children’s entertainment as well. The new Hello Kitty collection is a huge hit and the Marvel collection is a must-have.


Barbour, Mayfair

Location: 56 Duke Street, Mayfair, W1K 6JA
Price examples: Corbridge Gilet – £69.95, Reina Hoodie – £28, Silverstone Quilt – £72

The Barbour brand understands the importance of function and quality in a sustainable clothing range. These timeless pieces from one of the top children’s clothing stores in Mayfair are both practical and fashionable, which is no small achievement.

The kidswear collection is instantly recognisable as a ‘mini-me’ version of the adult classics that the world has come to know and love. Patch Bedale Wax Jackets and Dalbigh Parker Quilts work perfectly as smaller replicas and give our little ones an unmistakable air of sophistication.

Zadig & Voltaire

 Zadig & Voltaire, Mayfair

Location: 65 South Molton Street, Mayfair W1K 5SU
Price examples: Portland T-shirt – £45, Karo Kids Dress – £120, Pharel Leggings – £70

This luxury Paris brand was founded in 1997 and has become famous for producing some of the finest cashmere, silk and leather garments and accessories. And while originally an adult brand, Zadig & Voltaire’s kidswear range has become a huge success in its own right. It is now considered to be among the best children’s clothing available in Mayfair.

There is a complete seasonal collection for girls and boys covering everything from jumpers to sneakers and even a fantastic range of caps and accessories too. The unmistakable quality of materials that goes into each and every piece is what sets this fashion house apart from many of its competitors.