Chances are you’ve heard words like ‘sustainable’ and ‘ethically-sourced’ banded around in various places over the years. So what exactly do they mean in terms of clothes, fashion and your wardrobe?
When it comes to ‘sustainable clothing’, it means that fashion brands look at everything from the materials used to make their clothes and accessories, to the working conditions of staff in their factories and shops, and all while considering the effects that these processes have on both people and the Earth. The end result is eco-friendly items that let us all enjoy fashion, without causing unnecessary harm to our planet.
Typical elements considered when producing ethical clothing include water consumption, chemicals and dyes and energy emissions from factories and the transportation of materials. These sustainable companies also look at waste creation, caused by materials that may be thrown out during the process of production, as well as the potential for their clothes to end up in a landfill after a short period of time.
In a world where ‘fast fashion’ means that we buy and throw away clothes at an increasingly rapid rate, sustainable brands are here to prove that you can buy and enjoy items of clothing that will last you for years and have not damaged the planet while being created.