With a fantastic mix of the world’s best-known designer brands, and smaller, lesser known emerging designers and creators, South Molton Street is a unique shopping experience for residents and visitors to central London.

If you’re after a more tranquil shopping experience, with personal attention to detail and great customer care, we recommend heading to South Molton Street for men’s and women’s fashion, homeware, jewellery and accessories. Plus, after a hard day’s shopping, you’ll find yourself in the affluent and beautiful area of Mayfair, where there are endless bars and restaurants to refresh yourself after a day out in South Molton Street.

Today, we’re going to take a look at the very best shops on South Molton street, where you can pick up a treat for yourself or someone close to you.


Where? 1 South Molton Street, Mayfair, W1K 5QF
What? Hand-crafted designer jewellery from entrepreneur Annoushka Ducas
Website: https://www.annoushka.com/uk

Why you should pop by: If you know your jewellery, then chances are you have already heard of Annoushka Ducas, the entrepreneur who's responsible for founding some of the UK's best loved jewellery companies, including Links of London and, of course, the eponymous Annoushka.

With its flagship store on South Molton street, customers at Annoushka can pick up the most beautiful and unique pieces of jewellery anywhere in the UK. Choose from classic materials, such as diamonds, pearls and gold. Or, if you want to pick up something a little bit different, check out Annoushka's collections inspired by themes such as zodiac signs, talisman and even the bold and opulent ‘Vampire’s Wife’ selection.

Although Annoushka's is primarily known for its wedding jewellery, visitors here can purchase all types of pieces, and there is something for everyone in this beautiful Mayfair store. The great thing about this shop is that you don't need to break the bank to bring home something beautiful. Jewellery pieces here start from as little as a few hundred pounds, so it's the perfect shop to pick up a beautiful piece for any occasion.

So Just Shop

Where? 52 South Molton Street, Mayfair, W1K 5SE
What? Artisanal shop which champions female creators and designers
Website: https://sojustshop.com/

Why you should pop by: Pioneers of sustainability, So Just Shop is a jewellery, accessories and homeware store that is stocked full of the most beautiful and ethically-sourced pieces by a collection of female artisans from all around the world.

Every piece in this quaint little shop has been well thought out, from the ethnic jewellery, to the eye-catching and original items of soft furnishings. Customers here are also invited to shop via their chosen materials, with So Just Shop championing vegan sustainable and natural fibres, such as hemp and plant-based leathers.

Feel free to ask the staff about the So Just Shop history and mission, and you'll find a group of warm and accommodating women who are passionate about selling beautiful yet sustainable gifts that will brighten up your day..

We particularly love the bags, wallets and scarves, which are all made with ethically-sourced materials and that are designed to last a lifetime. And if you think that durable and beautiful accessories need to be expensive, then think again. You can pick up a beautiful piece from So Just Shop for well under £50. All in all, sustainability has never looked so good and been so kind to your wallet!


Where? 2 South Molton Street, Mayfair, W1K 5QA
What? Ready-to-wear designer fashion brand for men and women
Website: https://uk.sandro-paris.com/

Why you should pop by: If you like your fashion modern, sleek and sophisticated, then a trip to Sandro is a must. This luxury Parisian brand caters for both men and women, and is known for its clean lines and ultra chic aesthetic.

We love the ready-to-wear collection, which is comfortable, accessible and inclusive. Sandro is also known for its expertly crafted chic woollen coats, so if you're visiting London in the winter then a stop at Sandro’s on South Molton Street could just be what the doctor ordered.

While Sandro looks and feels very high-end, this fashion brand is surprisingly economical. And you could be looking at one of their signature coats or jackets for well under £500.

Claudie Pierlot

Where? 21 South Molton Street, Mayfair, W1K 5QZ
What? Boutique Mayfair branch of French fashion designer Claudie Pierlot
Website: https://uk.claudiepierlot.com/

Why you should pop by: Another fashion house that has its roots in Paris, Claudie Pierlot is the French entrepreneur who opened her very own company all the way back in 1984 for the ‘women of Paris’.

Nowadays, you can find her fashion-forward pieces in locations all around the world and online, but nothing comes close to visiting the South Morton Street branch, which offers a laid-back and attentive shopping experience.

Claudia Pierlot cares about her customers and how she makes her clothes. The ‘Claudie Cares’ manifesto includes how this brand is working towards a better future of fashion, using ethical, responsible and sustainable materials. From high-end suits, shirts and dresses, to casual knits and sweatshirts, there's not much you can't find at this wonderful and personable shop. And with bags, shoes and accessories all on offer too, you might find that you end up spending more time than you bargained for in this one-of-a-kind shop!


Where? 39 Brook Street, Mayfair, W1K 4JE
What? Boutique department store stocking designers from all over the world
Website: https://www.brownsfashion.com/

Why you should pop by: We couldn't let a review of shops in Mayfair pass us by without mentioning Browns! While technically not on South Molton street, Browns lies at the end of the road, just around the corner, on Brook Street. And it’s a true Mayfair must for fashionistas in the area.

This department store is a local institution in Mayfair, and you can find menswear, womenswear, home, accessories and everything else in between across its 4 floors. Set in a Grade II-listed building thoroughly restored by Milan-based architects, Dimorestudio, Browns offers a selection of the world's most sought after fashion brands, in a cosy and intimate setting.

So if you want all the variety of Selfridges, without the madding crowds, head to Browns for an altogether more relaxed shopping experience.