xydrobe is an innovative new brick-and-mortar destination which offers the public ticketed access to the industry’s most exciting and exclusive immersive experiences. Inspired by your favourite luxury brands, each season will see the space metamorphosize month-on-month into a different branded ‘pop-up’ world. With each ticket allowing visitors up-to 1 hour inside the space at 11 Carlos Place in Mayfair, guests can experience the ephemeral and custom made virtual content built to live inside the ‘xydrobe’, the multi-sensory physical portal housing a virtual reality headset, surround sound, scent and wind machine, as well as perusing through the mini-exhibitions and installations, whilst enjoying bespoke edible delicacies and refreshments, special keepsakes and takeaways.

Opening Hours

Monday - Closed 

Tuesday - 10:00 - 19:00 

Wednesday - 10:00 - 19:00 

Thursday - 10:00 - 19:00 

Friday - 11:00 - 20:00 

Saturday - 11:00 - 20:00 

Sunday - 11:00 - 18:00


11 Carlos Pl, London W1K 3AX