Spring fashion 2024: Where to shop for spring outfits in Mayfair
9 April 2024 , by Annabelle Spranklen
It might still be a little nippy out but with warmer climes on the horizon and a calendar of weddings and social events (hello Royal Ascot) fast-approaching, now is the time to shop the dreamiest of spring wardrobes in Mayfair that will see you well through the season and beyond.
Chapeau! hat pop-up in Mount Street
Explore and purchase hats from big-name milliners, including Stephen Jones, at month-long hat pop-up Chapeau!. Running from 1 to 29 May in Mayfair's Mount Street, this exclusive pop-up has been curated by esteemed milliners from The British Hat Guild. Featuring the exquisite work of more than 10 diverse designers, the hats and headwear are perfect for Royal Ascot, summer weddings, and the British Social Season. Expect to see hats and headwear from top milliners, including Alexandra Harper, Edwina Ibbotson, Giulia Maher, Grainne Maher, Judy Bentinck, Lisa Tan, Martha Lynn, Sarah Cant, Stephen Jones, Victoria Grant, Jenny Roberts, and Lomax & Skinner. 1-29 May
Address: 9 Mount St, London W1K 3NG
Toteme
If there’s one thing we love about Stockholm fashion house Toteme’s Mayfair boutique it’s that the store is brimming with capsule collections that are designed to transcend seasonal trends, with a minimal, timeless aesthetic that is tweaked and refined over time rather than completely replaced. You can work those crisp poplin and soft suede shirts over breezy silk dresses or paired with organic twill cotton shorts and subtly flared pants, adding a pair of Italian-made leather scooped-heel sandals and elegant 18k-gold-plated bangle, building a curated wardrobe that feels undeniably classic and wearable no matter your event or occasion this season.
Address: Toteme, 12 Mount St, London W1K 2RD
Erdem
When we think of ERDEM, images of exquisite fabrics, vibrant prints and detailed craftsmanship comes front of mind and if you’re looking for a gown to wear to that garden party or black-tie wedding, you’d be hard pressed not to find it hanging from the rails at the South Audley Street store. Our favourite, dressiest piece of the season has to be the crystal-embellished sequined chiffon and silk midi dress (it made an appearance on the spring ‘24 catwalk), embellished with ruby-like gems. Or, the floor-length toile de jouy gown with romantic blouson sleeves that was made for floating around a garden party.
Address: ERDEM, 70 S Audley St, London W1K 2RA
Browns Brook Street
A treasure trove of goodies, the bonus for shopping at Browns Brook Street is that there really is so much to find in this four-storey, Grade II* listed hub. Amongst designers such as Aje, Alessandra Rich, Doen, Emilia Wickstead, Molly Goddard and Rixo (among many more), with spring collections that will want you packing in as many social events as possible this season, there’s razor-slick, personalised service and a chance to wind back and enjoy the old-fashioned joy of trying things on properly. There’s a dedicated fine jewellery room too should you want to pick out some sparklers, not to mention a bar when a champagne cocktail comes calling.
Address: Browns Brook Street, 39 Brook St, London W1K 4JE
Bamford
There’s a wafting-around-the-polo-pitch feel to the Bamford spring collection, the sorts of pieces that will take you effortlessly from social events to summer dressing and weekend barbecues (yes, we are manifesting warmer weather as we write this on a chilly day). Bamford’s pieces are made from organic, skin-breathing fabrics and they are undeniably easy to wear - from the bias-cut linen dresses, perfect for teaming with espadrilles, to the wide-leg trousers, cut from Loro Piana Italian linen, made for wearing with the matching waistcoat for a nod of quiet elegance. While you hit the South Audley street boutique, the pretty straw fedoras are worth taking home too.
Address: Bamford, 62 South Audley Street, London, W1K 2QR
Oscar de la Renta
Vibrant colours, three-dimensional floral threadwork and billowing silhouettes will take centre stage if Oscar de la Renta has something to do with your spring wardrobe. The designer’s Mayfair palace is an ode to all things beautiful and if you want to be hailed as best dressed at the races or heading somewhere that warrants a wow-worthy look, you’ll find it here. Our top picks include the dramatic strapless bow-embellished gown, adorned with delicate poppies and the lilac off-the-shoulder lace gown, with playful ruffles and figure-skimming fit perfect for daytime formal events. Dressing up never felt so fun.
Address: Oscar de la Renta, 130 Mount Street, London, W1K 3NY
Monique Lhuillier
Renowned for her floaty and feminine dresses with no shortage of romance, step foot inside the Monique Lhuillier boutique on South Audley Street and you’ll end up having a love affair with the entire spring collection, it’s fairytale, don’t-want-to-take-it-off pretty. Whether it’s a head-turning printed lace shirt dress, an easy one to dress up and down as the season progresses, or the chic tweed midi skirt and wide strap top (the cropped cut makes this feel anything but twee) this collection feels versatile and classic enough that the pieces can be worn again and again. That’s the pull of a great designer.
Address: Monique Lhuillier, 69 S Audley St, London W1K 2QZ
Simone Rocha
If spring was a feeling it would probably be fun and Simone Rocha’s collection definitely captures the spirit of the season, with waves of romantic, playfulness running through it. Make a beeline for the flagship store on Mount Street and see for yourselves. This is wedding guest dressing at its best, think floral-embroidered tulle dresses, with satin bows at the shoulders and decorated with blooms, or the structured puff-sleeve metallic cloque dress, the ideal length so you can get away with wearing feet-pleasing flats (you’ll be last on the dancefloor as a result). And don’t get us started on the frothy tutu skirts.
Address: Simone Rocha, 93 Mount St, London W1K 2SY
Penelope Chilvers
There’s a serene feeling to the Penelope Chilvers Duke Street store, the hum-drum of Mayfair left outside the door, where you’ll be greeted with fresh mint tea and rows of jewel-hued shoes that will make your heart leap. Whether you’re after jaunty floral-printed espadrilles for those lawn parties (that give you the height without the pain), a chunky 60s-style suede sandal made for dressing up or down, or a pair of traditional fisherman-style leather flats that will work for pretty much any do, the hardest thing about coming here is not snapping up the lot.
Address: Penelope Chilvers, 69 Duke St, London W1K 5NX
