This December, celebrate your lost loved ones in a very special way at the Ever After Garden. This tranquil haven in Mayfair’s Grosvenor Square is illuminated with thousands of white roses throughout the festive season, where visitors can honour and remember friends and family who have gone before us. The 2021 garden features over the three times the original number of roses, with over 25,000 being pre-planted, ready for visitors to donate and place a personal dedication in a COVID-safe way.

The brainchild of fashion designer Anya Hindmarch and writer Camilla Morton who came up with the idea in tribute to their friend, the late art director Michael Howells, the garden was first installed in 2019; it returns to Mayfair this Christmas, offering visitors the opportunity to create a personal dedication to a loved one whilst supporting The Royal Marsden Cancer Charity.

The garden is open daily from 1st to 23rd December, and entry is free; donations to dedicate a rose start from £10.

Click here to donate or pre-order a rose dedication. 

Get to Grosvenor Square by tube via Bond Street Station, Marble Arch Station (both a five minute walk) or Green Park Station (thirteen minutes). For further directions, click here. Follow the garden on Instagram and tag it using #everaftergarden.

With special thanks to:

Principal partners Claridges and The Connaught; our sponsors Let’s Do London, Finchatton, Twenty Grosvenor Square Mayfair and Dior Parfums.

The Ever After Garden is inspired by the Light Rose Garden, an exhibition first launched in 2014 by the Korean creative group PANCOMMUNICATION at Dongdaemun Design Plaza in Seoul, Korea. Light Rose Garden soon became an iconic attraction and within a month drew more than six million visitors.

The Light Rose Garden started its world tour in Hong Kong in February 2016 to brighten the world with the warm and positive glow of light roses. This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION Group.

Image credit: Shadzii