Londons Luxury Fashion Brands

The planet’s biggest brands flock to London to showcase their creations and inspire Londoners and visitors to the city alike.

From the most revered Italian and French fashion houses, to exciting, new and emerging brands, London is well and truly one of the world’s premier fashion locations. And when it comes to luxury fashion in London, those in the know head to one place: Mayfair.

Mayfair has long been regarded as the heart of luxury clothing brands in London. As such, a visit to Mayfair’s beautiful, tree-lined streets is top of the list of things to do if you are looking for London luxury clothing brands.

Luxury Clothing Brands in Mayfair London

If you’re looking for your next perfect purchase, let us guide you through 5 of the most luxurious clothing brand stores in Mayfair. Each store we’ve listed is a pioneer of luxury fashion with its own unique style; ideal for the upcoming season.


Where? 69 South Audley Street, Mayfair, W1K 2QZ
What? Iconic French luxury fashion house’s flagship London store

What makes it so luxurious: Established in 1945, the powerhouse of fashion that is Balmain has its London flagship store on South Audley Street. Visitors to this iconic fashion boutique can purchase men's, women's and children's clothing, as well as luxurious jewellery and accessories, including bags and designer sunglasses. Pick up this season's must-haves, and check out Balmain's ‘Autumn Impression’ collection to stay ahead of the fashion pack.


Where? 12 Mount Street, Mayfair, W1K 2RD
What? Luxury fashion brand for clothing, shoes, objects & accessories for women & men

What makes it so luxurious: Balenciaga's very first UK store is located on the uber-fashionable Mount Street in Mayfair. Here you can shop Balenciaga's latest ready-to-wear fashion, as well as some of the more eccentric items they are known for. This world-famous fashion brand has just dropped its Winter 22 collection for men and women, and here you'll find ath-leisure, jeans, jackets and coats, all with Balenciaga's unique style of branding.


Where? 22 South Molton Passage, Mayfair, W1K 5RR
What? Classic and contemporary women's fashion, accessories & shoes

What makes it so luxurious: From classic silhouettes, to modern cuts that are ready to wear, Whistles is somewhat of a UK institution. Providing the wardrobes of stylish men, women and children for decades, customers at Whistles can pick up some fabulous, timeless staples that include dresses, tops, jackets and suits.

At present, you can check out their new ‘Autumn/Winter Limited Edition’ collection for a touch of seasonal flair. Suitable for work, leisure and even weddings, a piece of quality clothing from Whistles is something you will cherish for years to come.

Vivienne Westwood Couture

Where? 6 Davies Street, Mayfair, W1K 3DN
What? Boutique showcasing the renowned designer's clothing, bridal wear and accessories

What makes it so luxurious: A true British icon, Vivienne Westwood champions punk-rock fashion and remains an important figure in UK fashion culture well into her '80s. A trip to Westwood’s couture shop on Davies Street is a truly breathtaking experience. Here you'll find a hand-selected collection of designer clothes, accessories and Westwood’s completely unique bridal wear.

While you may not pop to Vivian Westwood Couture for a basic pair of jeans, you can be sure that anything you buy from this one-of-a-kind store will have heads turning the next time you step foot outside your front door.

Penelope Chilvers

Where? 69 Duke Street, Mayfair, W1K 5NX
What? Shoes and accessories from revered British-born designer Penelope Chilvers

What makes it so luxurious: Born in the UK and inspired in Spain, shoe designer Penelope Chilvers brings her beautiful creations to Mayfair’s Duke Street. Her love affair of Spanish craftsmanship and shoemaking started as a child, and now visitors to her Mayfair shop can enjoy her incredible shoes, boots and accessories, which combine her pan-European skills and art.

Shop Chilvers’ new arrivals, which include some great autumn and winter boots. Plus, pick up a pair of patchwork shearling mittens, or the ‘Lumberjack’ shearling hat, for those cold nights that lay ahead. And if you want your little furry friends to be as fashionable as you, then check out Chilvers’ other accessories, which include dog collars!