Luxury Women’s Fashion in London

London is one of the biggest fashion capitals anywhere in the world. Irrespective of what your personal style is like, you're certain to find something to amp up your wardrobe in London.

From streetwear staples all the way to high-end luxurious garments, with the sheer variety available, you’ll be spoilt for choice.

Mayfair is one of the biggest fashion hotspots hosting everything any budding fashionista could ever want. We’ve curated this list of some of the best women’s fashion stores in London, but of course this isn’t exhaustive and there is so much to find on the streets of Mayfair.


Location – 6 South Molton St, London W1K 5QF
Specialities – Sleepwear, loungewear and lingerie

Hanro is a Swiss label with 130 years of experience known for designing stunning lingerie. They also create cotton basics that are exquisite, and they have their own signature colour palette. Most of the luxury fashion wear that you can find in Hanro keeps to simple yet beautiful shades of nude, white or black.

Choose from a variety of loungewear, sleepwear and lingerie at Hanro so you can adorn yourself in a little bit of opulence.

GINA Shoes

Location – 119 Mount St, London W1K 3NL
Specialities – Exquisitely sculptured footwear and handbags

GINA is known for its beautifully crafted shoe and handbag designs, which are all handmade. Established in 1954, its enduring legacy is a testament to how successful the brand’s designs are.

Their shoes are still made the same way today, ensuring the quality they have always offered, whilst also keeping up with the latest trends. GINA Shoes today is a world renowned brand known for its exquisite footwear and accessories, so you can finish your glamorous look in style.


Location – 22 South Molton Passage, London W1K 5RR
Specialities – Designs for the dynamic woman

Whistles is a contemporary fashion brand that caters to the busy London woman. They’re most well known for creating pieces that are timeless, intelligent and elegant. The Collections at Whistles are designed to be distinct but also wearable every day of the week. So every woman can feel like a model no matter where they’re going and what they are doing.


Location – 70 South Audley Street, London, W1K 2RA
Specialities – Fashion shopping in private

Erdem is a truly unique, luxury shopping experience. You have to book a one-to-one appointment and then you are free to explore their range of clothes and accessories at your own pace, whilst being guided by a fashion expert.

Offering the latest fashion wear for women, inspired by trends from across the world, you will be overwhelmed by the sheer amount of choice you have. Everything from dresses to loungewear as well as work outfits, shoes and accessories to match. Erdem also specialises in holiday wear and has a whole section so you can find everything you will need for your next trip away.

Huishan Zang

Location – 5B Mount St, London W1K 3NE
Specialities – Luxury design that blends eastern and western influences

Huishan Zang is known for its exquisite clothes for exquisite women. Here, you can find opulent dresses, an array of romantic gowns and beautiful tops as well.

Huishan Zhang is a luxury brand that was launched in 2011 and is known for creating collections that are romantic, ageless and sophisticated. The designer places emphasis on details that are feminine whilst also making use of strong lines and blending eastern and western influences together. For a truly luxurious experience, Huishan Zhang is the place for you.