Simply brimming with irresistible collections and fabulous ideas, you’ll find the very best fashion retailers in London.
Mayfair is the home of international and UK talent and has been known to attract the fashionistas, with its fine collection of shops and designers that aim to surprise and delight.
World class and welcoming, the neighbourhood has retained a village-like feel, which means that shopping for fashion is an art form in itself. You can lose yourself completely as you wander from designer to designer collecting inspiration and ideas from some of the very best fashion retailers in the world.
Close to Bond Street station and Oxford street station with a network of bus routes for good measure, Mayfair is a cinch to get to. The expertly curated Mount Street and Carlos Place has collected some of the finest names which are jewels in the Mayfair crown.
Mount Street is one of the most luxurious shopping destinations in the world. Home to international and home grown brands, it’s the place to discover a whole new fashion experience. Glide into Balenciaga, the legendary boutique – perfect when you’re looking for an inventive, playful spirit, which has always been part of this eponymous label. The brand started its life in San Sebastián in Spain in 1917, before visionary, Cristóbal Balenciaga opened his couture house in Paris. The brand chose Mayfair as its London home – and has been a style go-to ever since.
Then, there’s Marni, which features stunning ready-to-wear collections and accessories. Known for their experimental approach to materials and colours, along with their signature bold attitude to mixing prints and shapes, Marni’s collections are spirited and brave. Creating beautiful designs for men, women and children as well as a jewellery line, its legacy continues to go from strength to strength.
You’ll also find Roksanda on Mount Street, which creates shapes and designs that celebrate the feminine form, whilst challenging perceptions of traditional beauty. Using colour blocking and architectural shapes (Roksanda studied architecture), her designs have been celebrated by wearers and cultural institutions alike and have been featured as parts of exhibitions at the Victoria and Albert Museum and Design Museum.
Meanwhile, Matches Fashion in Carlos Place is the modern luxury fashion destination in London for global style citizens. A London townhouse, set over five floors, this fashion temple is dedicated to creative thinking, innovative installations and tailored edits. Their bespoke luxury service enables guests to shop items from personalised wish lists, which means that they can try at home before buying, shop online and sample within 90 minutes and receive styling consultations.
Jenny Packham on Carlos Place is perfect when you’re looking for a special outfit, fit for a special occasion. Launched in 1988, her signature style has revolutionised the bridal industry and includes ready to wear, resort, accessories and lingerie collections. Red carpets all over the world have been graced with her fashion designs and fans include Emily Blunt, Kate Hudson and Adele.
Claudie Pierlot, on South Molton Street, is the choice for anyone who wants to be seduced and surprised by impossibly beautiful pieces. She trained on the job – throwing herself into everything to do with fashion retailing – from creating patterns to designing – and knows what it takes to create pieces that are not only designed for everyday life but involve her signature ‘Claudie twist’ that surprises every single time.
Browns, on Brook Street is quite simply, a fashion legacy. This new flagship fashion boutique on Brook Street has made itself right at home in a marvellous Grade II listed building, which has been restored and reimagined for the ultimate shopping experience. Showcasing a fusion of historical and contemporary collections, the space perfectly represents the Brown’s ethos of creativity and signature looks that sing – whatever the season.
Discover fashion inspiration with a difference – only in Mayfair.